All courses
Digital Advocacy
intermediate
Media & Communications Strategy for Digital Policy Campaigns
Owned, earned, and paid media; message framing; press engagement; crisis communications; and the ethics of policy communications.
About this course
Writing Effective ICT Policy Papers teaches you to write the argument; this course teaches you to get it heard. Covers the owned/earned/paid media framework, message framing and audience segmentation, working with journalists, crisis communications basics, social media strategy for advocacy, and the ethical line between persuasive communication and misinformation. Completing all modules earns a Mafichoni certificate of completion. Planning a policy communications campaign? Mafichoni's advocacy team designs and runs communications strategy - book a discovery call.
Curriculum
Communications Strategy Foundations
- Owned, earned, and paid media15 minPreview
Working with Media & Managing Narrative
- Pitching to journalists and press release basics15 minPreview
Measurement, Ethics & Capstone
- Measuring communications impact honestly16 minPreview