First published on Crossover Kenya, this piece asks what it would take to build a home-grown streaming service that reaches beyond the roughly 100,000 Kenyan households (of some 8 million) then served by subscription video-on-demand.
The argument: success is less about content alone and more about the platform - demographic targeting, accurate metadata for discovery and audience measurement, and a technology partner able to keep pace with new devices while managing multiple content and advertising sources.
Read the original on Crossover Kenya at the source link below. A fuller version is also available in our Insights.